A brief rundown of what I've done so far, as ...
🔘 Insights & Analytics Editor at Insider
I currently work on the Insights & Analytics Team at Insider, where I analyze traffic and audience data to gauge impact and inform our newsroom's digital strategy. I evaluate metrics including pageviews, source referrals, and engaged time to assess a) what content resonates with our audiences, b) where it resonates, and c) why it's resonating. (I will not say resonating again, I promise.) I then provide teams throughout the newsroom with insights based on that data, so they can make decisions that take into account what our readers care about!To read more about what I do day-to-day, click here.
🔘 Social Media Fellow at Insider
In the first half of 2022, I was a social media fellow on Insider's audience team, where I packaged and distributed stories across Facebook, Twitter, Instagram, and LinkedIn. I managed these social channels and ensured that breaking and timely news got onto the proper accounts. I wrote Twitter threads and created social graphics. I also packaged stories for Insider's Digg space and our two Telegram channels.For a sample of my work at Insider, click here.
🔘 Digital Intern at The Virginian-Pilot and The Daily Press
In the summer of 2021 I was a digital team intern at The Virginian-Pilot and The Daily Press, where I distributed stories across Facebook, Twitter, Instagram. I also helped run the two websites, which involved managing the home pages, writing headlines, and organizing their publication schedules.I also revamped the papers' daily newsletters, using past analytics and market research to redesign the format and strategy. I then wrote original daily copy for both newsletters to add voice, context and depth to the top stories.
For a sample of my work at The Pilot, click here.
🔘 Editor in Chief and Digital Strategy Director at The Diamondback
I worked at the University of Maryland's student newspaper for 3.5 years while I was at school across a variety of different roles, including copy editor, managing editor, arts and culture editor, engagement editor, director of digital strategy, and, finally, editor in chief. Some highlights of my time at the DBK include coordinating and executing social media coverage of the 2020 presidential election, creating a community-focused coronavirus dashboard to track the spread of the virus at our school, and launching diversity and equity initiatives, including Spanish-language journalism and community town halls.For a sample of my work at The Diamondback, click here.